MIniso Bangladesh opens its 18th store in one of the most prominent locations in Mirpur. This is their back-to-back store opening in Mirpur, the first one being in Mirpur 12 and this one in Mirpur 14. Both the stores in Mirpur are owned by Franchisees. The growth of Miniso Bangladesh, the popularity of its products, […]
The “Miniso Theke Ki Niso” Concert – Mirpur 14 Grand Launch
On 17th June/22 Miniso Bangladesh organized the “Miniso Theke Ki Niso” concert to mark the grand launch of Miniso Mirpur-12. The concert was a once in a lifetime experience as Tahsan Khan and Pritom Hasan shared the stage together for the very first time. Both the stars sang their best hits and ended the concert […]
Why Miniso Franchise is Successful – The Foco Model
Miniso Franchise operates in the FOCO Model. FOCO stands for Franchisee Owned Company Operated. What this essentially means is that while the investor(Franchisee) invests and owns the store, all the operational activities including Staff recruitment, Sales, Marketing, Inventory, IT support, Store Design, Engineering and others are taken are of by Miniso Bangladesh. The two big […]
Miniso Bangladesh wins 5 awards at the 11th Annual COMMWARD 2022
Miniso Bangladesh has won 5 awards for it’s “Miniso Theke Ki Niso Campaign” at the 11th Annual COMMWARD 2022: Excellence in Creative Communication organized by Bangladesh Brand Forum in Association with The Daily Star and Cannes Lions International Festival of Creativity – Including Grand Prix award for the best Jingle and Gold awards for Copywriting […]
Miniso Bangladesh has won 5 awards for it’s “Miniso Theke Ki Niso Campaign” at the 11th Annual COMMWARD 2022: Excellence in Creative Communication organized by Bangladesh Brand Forum in Association with The Daily Star and Cannes Lions International Festival of Creativity – Including Grand Prix award for the best Jingle and Gold awards for Copywriting and Best use of Digital Media and Bronze awards for Best Campaign and Best use of Branded Content.
This year 24 categories were unveiled to recognize and celebrate the most deserving campaigns. With over a staggering 2,400+ submissions the campaigns launched and Run from 1 June 2021 to 31 May 2022 were eligible for nomination submission in COMMWARD 2022. It was Miniso Bangladesh’s first time submitting nominations for the chance to win a COMMWARD, and Miniso has won all 5 awards for all 5 nominations submitted for the same campaign “Miniso Theke Ki Niso!”